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Luxury brands that have placed their focus highly on emerging market due to the continued growth of the luxury industry should be aware of the fact and hence develop responsive marketing strategy instead of transferring the same traditional strategy from the western world (chinadaily, 2011). The luxury market is expected to grow again in 2017, according to a recent study by bain & co luxury goods sales dropped modestly in 2016—from €251 billion (about $280 billion) in 2015 to € . Chinese luxury market and chinese people luxury consumer behavior -international brands in chinese market wenfei guo thesis lapland university of applied sciences. Hermes analysis in business marketing essay background it is a new phenomenon in luxury market which mostly produces in europe or the usa strengths of hermes .
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